Panda 4 Has Been Released From Google Zoo
It’s official. Panda 4.0 has officially hit the Google search results.
I had been seeing movement over the last week and one of my own sites was beginning to fluctuate. This was that tell tale sign that Google animals were getting hungry and that Google was about to open the gates on another Internet zoological release, and yes! it finally happened and will be rolling out over the next few days. You can expect to see varied movement in the serps over the coming weeks and months as the panda gets to work.
The Panda algorithm, which was designed to help boost great-quality content sites while pushing down thin or low-quality content sites in the search results, has always targeted scraper sites and low-quality sites in order to provide searchers with the best search results possible. I know from experience that thin sites with auto-blogging will be hit seriously and this was a sacrifice I myself had to make to test those turbulent seo waters. But what of the panda, what can we expect?
The Panda’s Expectations
There is a wide range of zoo creatures in the google zoo, and who knows what will be the outcome, but just like the famous Panda’s of yesteryear, the pandas in the ether are well known and respected. Panda 4.0, which Google and Matt Cutts confirmed began rolling out yesterday, has definitely caused some waves in the search results. However, the fact that Panda 4.0 is also hitting at the same time as a refresh of an algorithm targeting spammy queries like payday loans – makes it a little bit more difficult for web-masters to sort through the damage. There seems to be a hint that affiliate marketing and affiliate links will be hit once again – perhaps with more devastation this time. The expectation from web-masters is that one could be hit with the panda and with the algorithm refresh and no one really knows what that fall out could be.
While usually people complain about losing rankings, Alan Bleiweiss from AlanBleiseiss.comshowed via Twitter that Panda can also bring about some serious improvement to a site’s traffic as well.
Prior to Cutts confirming via Twitter that Panda 4.0 hit, there had been plenty of speculation about a change with either Panda or Penguin, although many found it hard to pin down exactly what the change was.
“It was interesting to see the chatter amongst SEOs over the last few days,” says Marie Haynes ofHIS Web Marketing. “We all knew that something was going on, but there was significant disagreement on exactly what Google was doing. Most of the black hats were saying that it was related to Penguin because they were noticing huge drops in their sites with the spammiest link profiles.” The truth is that we do not really know what is really happening and we have to avoid speculation until we have some hard and fast results that tell the story.
Content Quality Should be the focus
It is clearly evident that Google is definitely rewarding sites with good quality content and as they become more formidable at tweaking the algorithms in order to reward good content and find spammy ones, you will see a dramatic change over the coming months with the search results. However, google also has their own agenda and even though there are positive steps forward, one can only think that something is in it for google. Whether it be advertising revenue increase or something else – they will have their own agenda for sure. They do say, “The Devil can appear as an Angel of light,” perhaps we should also be aware of the wolf in sheep’s clothing.